SHAKEOLOGY
Supernutrients give superfoods their transformative qualities – and Shakeology is full of them. Yet most people, including the brand’s own coaches and fans, had no idea of their importance to a healthy diet or incredible benefits. An integrated campaign simplified a complex message with the help of some super-heroes and some unhealthy villains inspired by Marvel Comics.
COMIC BOOK COVERS
We began each week by sharing comic book covers tailored to each ingredient that introduced their Supernutrient power.
COMIC STRIPS
We followed up with comic strips posted to further tease the adventures of our Supernutrient Superheroes on platforms targeted to our active fanbases.
SUPERNUTRIENT EPISODES
After educating Shakeology's faithful followers all week about Supernutrients, we rewarded them with an episode about the featured ingredient. Every step of the way we communicated the Supernutrient benefit each ingredient possessed while delighting the Shakeology and Beachbody community.