CRUNCHYROLL
Crunchyroll is the world’s largest destination for anime, with 45+ million registered users. As challengers like Netflix and Amazon began muscling their way into the space, Crunchyroll wanted to be seen as a genuine part of the community instead of another SVOD service.
We created the extremely successful “Stay Crunchy” brand campaign to celebrate the extraordinary anime community the brand has championed from the get-go and let them know they are perfect as they are.
BTS
