CRUNCHYROLL
Crunchyroll is the world’s largest destination for anime, with 45+ million registered users. As challengers like Netflix and Amazon began muscling their way into the space, Crunchyroll wanted to be seen as a genuine part of the community instead of another SVOD service.
We created the “Stay Crunchy” brand campaign to celebrate the extraordinary anime community the brand has championed from the get-go and let them know they are perfect as they are.
BTS
