NARCOS 

To launch the first season of Netflix’s Narcos at the beginning of non-linear TV, we created a comprehensive social campaign to bring the show to life online and sustain audiences in all stages of viewership. From eye-catching designs, to real-time responses around cultural moments, we created a groundbreaking social experience that resonated with fans from around the world and made a TON of content.

Building Narcos’ social media presence from the ground up, we earned 94 million Facebook impressions and 1 million fans in the first month alone - ultimately contributing to the widespread success of the show. Narcos quickly became not only the hit original series of the season, but also one of the streaming site’s most popular shows in the social space.

#COKENOMICS

We brought the compelling and surreal facts of the Colombian cocaine trade to life in this award-winning series of infographics. Each asset featured contemporary comparisons to contextualize these astounding facts in a digestible way that resonated with fans. Our cokenomics not only solidified Narcos social identity, they inspired and unlocked a larger piece of branded content in the Wall Street Journal.

REAL-TIME RESPONSE

To continue conversation around the show, we capitalized on cultural moments and existing social conversations. We produced relevant pieces of content that were easily shareable and top-of-mind for our audience. From Fantasy Football to Miss America, we created a relevant voice to seamlessly tie these events back to Narcos through the characters, themes, and storyline. We even engaged other brands to the delight of our fans.