NARCOS 

To introduce and build awareness surrounding the launch of Netflix’s original series Narcos, we created a comprehensive social campaign to bring the show to life online and sustain audiences in all stages of viewership. From eye-catching designs, to real-time responses around cultural moments, we created a groundbreaking social experience that resonated with fans from around the world.

We built Narcos’ social media presence from the ground up, earning 94 million Facebook impressions and 1 million fans in the first month alone - ultimately contributing to the widespread success of the show. Narcos quickly became not only the hit original series of the season, but also one of the streaming site’s most popular shows in the social space.

#COKENOMICS

We brought the compelling and surreal facts of the Colombian cocaine trade to life in this award-winning series of infographics. Each asset featured contemporary comparisons to contextualize these astounding facts in a digestible way that resonated with fans. Our cokenomics not only solidified Narcos social identity, but were so popular they inspired a large piece of branded content in the Wall Street Journal.

REAL-TIME RESPONSE

To continue the conversation around the show, we capitalized on cultural moments and existing social conversations. We continually produced relevant pieces of content that were easily shareable and top-of-mind for our audience. From Fantasy Football to Miss America, we created a relevant voice to seamlessly tie these events back to Narcos, its characters, themes, and storyline. We even engaged other brands to the delight of our fans.