OLD NAVY | LIL’ INTERNS

With rumors swirling that the most tenured SNL cast member was thinking about leaving the show, we created a mockumentary featuring the Kenan Thompson in the most immature internship for Old Navy. With the help of Broadway Video and director Jason Woliner, we wrangled a bunch of adorable first graders wreaking havoc through Old Navy’s headquarters in San Francisco, as real employees attempted to show the Lil’ Interns the ropes.

Like any proper TV show, it deserved the marketing materials to support it. We cut dramatic trailers driving viewers to an adventure of a website full of bespoke interactive animations, easter eggs, and profiles of all the little stars. The GIPHY page was a joy to make, with 11M+ views and counting. We even made sure to create a Lil’ Interns IMDB page. Total impressions landed at 250.3M, which was 104% over the client goal.

More importantly, we are proudly responsible for Kenan’s first pair of jeans.

Enjoy all the good stuff at Lilinterns.com, unless case studies are your jam.