OLD NAVY | ROCKETTES

Old Navy wanted a PR-worthy stunt to launch their “Sorry Not Sorry” 2022 Holiday campaign, which gave us all the much needed permission to holiday our way.

We enlisted the Radio City Rockettes to kick off holiday expectations with a surprise performance in comfy Jingle Jammies instead of their typical ornate and tailored costumes. Amanda Kloots (former Rockette, Dancing with the Stars competitor, Host of The Talk, and human ray of sunshine) MC’d the performance on the top floor of the Old Navy flagship store in Times Square for some very lucky shoppers.

PRESS

Adweek • The Radio City Rockettes, Jennifer Coolidge and More Help Old Navy Kick Off the Holidays Early

Pop Sugar • Old Navy Kicks Off the Holidays With the Iconic Rockettes and Amanda Kloots