SYNCHRONY PRESENTS “THE LEMONADE STAND”

We created a short film for Synchrony’s “What Can We Help You Grow?” campaign. Written and directed by the wonderful Tristan Holmes, and shot by the brilliant Sam Davis, this heartwarming story explores the relationship between a father and daughter that blossoms over the years. The story revolves around purpose, vision, and growth. Young Emma initially believes running a lemonade stand is all about making money. For her dedicated father, Pete, it's about spending time together as he guides her in all the nuanced ways a parent imparts wisdom to their child. Beyond discipline and responsibility, Pete gives Emma the gift of resiliency which is being able to take what you have and make something beautiful for yourself and those you love.

CAMPAIGN

Outside of our short film, we crafted three unique 0:30s, two 0:15 cut downs, and one unique 0:15. Leveraging on-set unit photography we also developed a social graphics system complete with concept and copy options for Synchrony’s GoldMind to execute. Of course we couldn’t help ourselves when it came to poster designs either.