TARGET | THE PETS OF TARJAY

Target needed an entertaining social-first campaign to create buzz around the launch of their first pet collection, The Cuddle Collab. We had the fun privilege of developing a pet-centric series inspired by the pop culture juggernaut, The Real Housewives. Featuring two cats, two dogs, and one very small turtle as our main characters, the shoot was as chaotic as it was delightful. Crafting the dialogue in post was just as amusing.

The episodes were released with much success alongside a constellation of memeable assets and influencer reaction vids. Get some dopamine boosts from the teaser and episodes below: