SYNCHRONY x MARVEL | AGATHA ALL ALONG

What’s the connection between Synchrony Bank and Marvel’s Agatha All Along? Unfortunately, nothing. The real answer is a Synchrony high-yield savings account.

We crafted four narratives featuring magic hobbyists who realize “There’s No Spell For Saving.” Each vignette is set in a home that could be right out of Westview with easter eggs peppered into the set dec and wardrobe for eagle-eyed Marvel fans.

To amplify the campaign digitally we created a savings spell generator with 100+ unique variations users could input their savings goals into and share on social.