SYNCHRONY x MARVEL | AGATHA ALL ALONG

We brought to life a partnership between Synchrony Bank and Marvel’s Agatha All Along. What’s the connection between the two? Unfortunately, there is no magic trick to make you save more money – the real answer is Synchrony’s high-yield interest.

We created four narratives featuring magic hobbyists who come to the same realization that “There’s No Spell For Saving.” We set each vignette in a home right out of the Westview world, peppering in easter eggs in set deck and wardrobe for eagle-eyed Marvel fans to pick up.

To amplify the campaign digitally we created a savings spell generator with 100+ unique variations users could input their savings goals into and share on social.