SYNCHRONY X MARVEL | FANTASTIC FOUR

Synchrony Bank’s partnership with Marvel’s new Fantastic Four film needed a savings tie in. We created a series of “Public Savings Announcements” to remind audiences to save for a new adventure, an extraordinary challenge, a large scale disturbance, and even an intergalactic warning. Starring a family styled to fit into the 60s inspired retrofuturistic Fan Four world, we also filled each spot with easter eggs and bespoke props to delight fans.

Our "Thingy Bank” and “Savings Adventure” board game were such hits we were asked to incorporate them and our family into the activation at the blue carpet world premiere. Marvel also invited us to create a PSA print ad in their exclusive “The Fantastic Four: First Steps” comic book, which were given out to the guests.

These spots even garnered enough love for Marvel to play them at their booth at San Diego Comic-Con for fans to enjoy.